We have a whole glamorous industry that over

compensates people to “make believe” their entire lives.

Even more amazing... they can make a good living at it. 

The fact is that story telling is still the most effective way of

getting peoples attention.  Telling your story in an effective

way can influence a person to make a donation to a

charitable cause or consider a purchase that they don’t

need much better than laying down a bunch of facts in the

form of text.  In the case of e-marketing text ‘v’ movie...

movie wins every time.

The movie (right) is about an organization that helps the

homeless.  The program was in need of support and focus

from its supporting members. It’s a tremendous program but its positive impact on the community was hidden from it’s core supporters.  Despite many influential folks talking about its wonderful attributes... the message wasn't completely received until the story was told on the screen.

It doesn’t matter if you sell motorcycles or you run a church.  Your website content must be dynamic, educational and entertaining.  It must keep customers on your site and give them a reason to return often.  This is just one of several strategies that can convert potential clients into long term patrons.  The methods and content on your site will define you as a business and speak to your audience.  Replacing anonymity with personality through todays available technology is my specialty.

Most people love to watch a great story